Project Type: Portfolio

This was a presentation I created with two teammates on the China social credit system. We discussed who, what, where, and when the social credit score is taking place in the 1.4 billion populated company along with considering the matter from a utilitarian and deontological perspective.

This project features a completed marketing plan for action camera company GoPro. GoPro revolutionized the action camera industry by developing innovative, advanced, and cutting-edge technology that changed the way people record video. I analyzed industry climate and trends, GoPro’s competitors, their potential challenges, and suggested multiple marketing strategies that may help the company raise the price of their stock. 

Over the past decade, the motives of the pharmaceutical industry have dramatically changed. There is no debate whether certain companies care more about making a profit than saving the lives of their customers.

I learned just how corrupt the pharmaceutical industry can be, and gained awareness on the role marketing has played to aid pharmaceutical corruption. At the same time, it was marketing of non-profit organizations against these companies that brought my attention to the subject. Marketing can be used for evil, or it can be used to shed light on subjects that matter.

The following slides discusses the pharmaceutical industry’s history, current state, prices, and why certain companies are paying congress to pass laws and regulations to make their products legal. 

Food waste is defined as food that is discarded, lost, or uneaten. One of the most significant contributors to food waste is grocery stores ordering a higher volume of food than the food purchased by their customers. FoodCloud is an Irish organization that allows grocery stores to donate their excess food to local homeless shelters or non-profit organizations. The following slides describe an overview of the company, the social issues of food waste, and a SWOT analysis of the food-saving brand.

My interests in sustainable packaging have fueled my passion for learning about the types of issues our environment is currently facing. The following presentation showcases the problems of plastic waste in our world’s oceans. The Philippines is making remarkable progress attempting to reverse their city of plastic waste into a clean environment. In order for a new era to begin regarding a cleaner planet, corporations must transition their plastic products into biodegradable materials.

This project really got me thinking about the impacts of single use plastic plastic packaging has on the world. I’m determined to help find solutions to this growing problem in my future career.

GoPro is an American camera company founded in 2002. Their exceptional online marketing made for a unique brand analysis. The following slides include an overview of the company, brand positioning analysis, perceived value analysis, and a hierarchy of effects model analysis.